Mark's B2B explainer video offer

Customized B2B explainer videos from content & storytelling experts. With over 10 years of experience.

Choose your explainer video package

Voilà, our most wanted packages. All included: a customized explainer video including storyboard, voiceover, professional voiceover, graphics, animation, sound and standard usage rights. Do you need a longer duration and additional components? Let's talk!

Explanatory video

from €6,900

THE CLASSIC

DER KLASSIKER

e.g. internal communication, support, training

z.B. Interne Kommunikation, Support, Schulungen

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Premium

on request

THE SPECIAL

DAS BESONDERE

e.g. Marketing & Sales, Events, Showroom, Recruiting

z.B. Marketing & Vertrieb, Events, Showroom, Recruiting

Request video

Suitable additional packages

Subtitle

Intro / Outro

Sound Design

Video style guide

Sound logo

Camera Team

Trade fair version

Video editing

Social Media
Clips / Teaser

Other languages

Further services

Creative video formats workshop

We develop exciting video formats to get your message across. Internally, in marketing, support or HR - or across all departments. We bring together the right experts from different areas. Our ideas are documented in a video guide. We can also implement the videos directly on request!

Explanatory video briefing

One thing is certain: you want an explainer video. But: where to start with the briefing? How can you fit 30 PPT pages into a 60-second video? What are the key messages? And what style of video should it be? Questions upon questions. We'll be happy to answer them in a workshop with you and work on the briefing together.

Video Style Guide

Moving images work differently to print. Nothing is static here, but always in flux. As companies work more with video, they quickly reach the limits of the CD Guide. We are happy to expand it with a video style guide section.

Social recruiting video campaign

Do you need explanatory videos for your recruiting? Then you've come to the right place with Mark Lotse. And you want us to take care of distribution too? We'd love to! Whether as a social media or paid ads campaign - Mark Lotse is happy to be on board.

What can B2B explainer videos be used for?

MARKETING, ADVERTISING, SALES

Explainer videos can convey messages, establish a brand, promote a product or service and strengthen a company's image. They help you to increase your visibility and have a positive effect on SEO.

Many companies use explainer videos for product launches or on their product pages online and explain the functionality and benefits of their products and services. Particularly interesting for industrial companies: 3D elements can also be integrated and give viewers a detailed insight.

INTERNAL COMMUNICATION, TRAINING

Bye, bye, boring PPT presentations! Take the onboarding of new employees and partner training to a new level!

With the help of explanatory videos, you can explain complex topics or processes to your viewers, explain new initiatives, introduce software or accompany your change management.

You don't need large meeting rooms or elaborate organization to get all participants under one roof, and there's no need for a moderator to be present - he or she is replaced by the speaker. Your employees and partners can watch the videos on demand.

PRESENTATIONS, LECTURES, EVENTS, SHOWROOMS

Thanks to explanatory videos, complex topics can be presented in a more modern, clearer and more professional way than via PowerPoint or static infographics.

Many of our customers use their explainer videos at trade fairs or in model factories to provide insights into the actually invisible inner workings of machines, to convey huge dimensions or to explain intangible processes and services.

RECRUITING, HR

Explainer videos in recruiting? And where are the emotions?

It depends. It's best to use explainer videos to convey everything "intangible", such as for moving job advertisements, to explain benefits in the company or to accompany the onboarding process.

We can also combine animated graphics with real footage for you, so that both information and authentic, atmospheric images are conveyed.

CUSTOMER SUPPORT

How many times a day do you have to answer the same questions in support? Hard to count? Then it's time for support videos or short FAQ clips!

If they're well made, they'll be well received - and much appreciated! No queues, access on demand, directly to copy. Happy customer, happy support.

This way you can increase your operational efficiency & productivity and devote more time to those topics that are a little trickier!

Our video styles

Whiteboard

The essentials

Reduced style for complex topics
white background, accent colors

little movement

Flat Design

Modern & versatile

minimal or detailed

lively

in your CD

3D and 3D renderings

The third dimension

e.g. complex machines

Display surfaces & textures

Mix of 2D & 3D possible

Illustration

(How) handmade

simple to detailed

artistic touch

emotional and unique

Screencast

For tutorials

Explain software & websites

real or styled screens

for support, FAQ, training

Style mix

That certain something

Emotions & facts

Photos & graphics

2D & 3D

Mark's service for agencies

You are an agency and need
B2B explainer videos for your clients?
We are happy to support you.

B2B video process
production

In contrast to a film shoot, an explainer video can be planned from A to Z
- without any surprises or a large portion of
improvisational talent!

Briefing

Story & voiceover

Storyboard

Voice recording

Animation & Sound Design

Let us advise you

Individual videos. From content and storytelling experts. About your products, services and processes.